Owner, BJ Cunningham Limited
Since his teenage years, BJ Cunningham has had a knack for having a bold and creative approach to entrepreneurism. Having built an impressive client list including Volkswagen, B&O and Nokia and taking on the combined might of the industry in the European Court of Justice, he has built an impressive reputation as a true serial entrepreneur.
BJ is a Visiting Professor at Brighton University, serves on the council of Business Superbrands and travels the world giving inspiring keynote presentations. He believes that while customers are magnetised towards ‘need’ over ‘want’ in the wake of recession, genuine premium will still remain resilient: “Loyalty in business is a long-term relationship, discounting is little more than a one-night stand.” BJ’s message is that a brand is a promise, not a logo; it’s about depth, not awareness. A business must know what it stands for, say it with clarity and do what it says. With wonderfully engaging examples, he shows that customers want to understand the authentic soul of the organisation and become part of your community.
Presenting at the following session(s):
Tuesday 4th May 2021 – 09:45 – 11:00 Welcome and Opening | Forward Together – Let’s Talk Tactics
Follow BJ on LinkedIn